Where I've Been

• Established and implemented a communication framework linking Agile software development methodology with Atomic Design principles to a React.js component based web development approach. This tailored ‘planning and communication system’ enabled visual designers, UX designers, product managers, and engineers to build towards complex goals using a shared vocabulary and common guiding principles.
• Led the unification of TIME.com, Money.com, and FORTUNE.com onto a single React based front-end architecture bringing +50 million monthly unique visitors under one highly scalable and robust product umbrella.
• Incubated several top down ideas within the News Group to profitability before they were spun out into stand alone business units including millions of dollars of native and branded micro-sites (became TheFoundry), Motto.com (became a new brand under TIME.com), the unification of TIME, Money, and FORTUNE (became the model for unifying all TIME Inc. O&O brands under the Element platform), as well launching an in classroom Ed Tech platform.
• Responsible for multiple years of successful digital franchise launches including TIME’s Person of the Year, TIME’s 100 Most Influential People, the FORTUNE 500, World’s Most Powerful Women, A Year In Space, and various others.

• Launched a series of major changes to AOL.com site architecture, navigation, CMS functionality, and personalization resulting in +8.7% front page CTR, +10% PV growth, and +60% increase in social share bar clicks.
• Ideated and prototyped several experimental products including an infinite game (i.e. Candy Crush) modeled mobile app geared around content discovery, a new type of social platform designed for content collaboration as a ‘sheet of glass’ over content, and an AOL Inc. wide hackathon win in the video contributor space to name a few.
• Hire, train, and manage recent graduates as entry-level data analysts and associate product managers as part of a managerial role which oversaw the product management and audience development teams.

• Conceptualized, pitched, product managed, and launched AOL360: an enterprise wide, customizable data platform consolidating KPI’s from disparate data sources into one simple user interface.
• Evolved product requirements to integrate reporting and visual story telling tying metrics across multiple platforms.
• Created automated dashboards and visualizations to support AOL’s brand portfolio, business planning cycles, and
• M&A activity using a variety of tools including Tableau, Adobe Discover, comScore, 3rd party, and Excel modeling.

• Developed big picture analytics and product insights for Cablevision’s suite of interactive television technologies at all business levels ranging from local ‘mom and pop’ clients to national advertising agencies.
• Facilitated practical integration of business intelligence, set top box audience measurement, qualitative/quantitative research, and internet banner measurement tools into a cohesive data ecosystem.
• Functioned as a business analyst in the development of advanced analytics data modules, business use cases, and reporting requirements for an end to end data architecture business intelligence data mart.